
Our Roots
Hello and welcome! Safiyah Beauty was born out of my own journey through health and beauty struggles. Over the years, I’ve come to understand the deep connection between wellness and beauty—and how one always reflects the other.
With a background as a Registered Nurse, I’ve had the privilege of seeing health from every angle: as a provider, a patient, and a consumer. This perspective has shown me the profound impact that lifestyle, medications, and self-care choices have on our skin, hair, and overall well-being.
After trying nearly every product on the market, I always found myself returning to my kitchen—drawing from my cultural roots, Ayurveda, and natural African remedies. That’s where I discovered the wisdom in ingredients that nature provides, and my passion for formulating truly effective products was born.
A Heritage of Healing
Born to Middle Eastern parents, I grew up watching my mother treat everyday ailments with natural ingredients from the Middle East and beyond. That wisdom sparked my passion for formulating products with medicinal, healing botanicals.
Our Commitment
At Safiyah Beauty, we believe quality defines results. By traveling directly to the countries of origin, we source only the highest-grade raw ingredients. Each one is fair-traded, ethically sourced, and chosen with intention—so your beauty rituals are as honest as they are effective.
Our Mission
At Safiyah Beauty, our mission is clear: to create results-driven remedies that restore beauty by first nurturing health. Every formula is designed to provide healing in its purest form—ethically sourced, backed by science, and rooted in ancient wisdom.